Love him or hate him, Very Dark Man (VDM) is a masterclass in digital presence. His style may be controversial, but his results are undeniable - massive reach, engaged audiences, and a clear identity. Businesses, especially in Nigeria’s fast-paced digital economy, can pick up some solid lessons from his approach to content, community, and strategy.

📢 Authenticity Wins

VDM doesn’t sugar-coat his opinions. While businesses shouldn’t always be confrontational, there’s a key takeaway: people connect with realness. Brands that showcase the humans behind the company-failures, wins, behind-the-scenes-build stronger, longer-lasting relationships.

🎯 Consistency is Brand Power

You can’t scroll for long without seeing a new VDM video. He doesn’t wait for perfect conditions-he just shows up. Businesses should adopt a similar content discipline: show up, speak up, and stay top-of-mind. Even mid-tier consistency beats one-off viral posts in the long game.

📈 Attention is the New Currency

VDM understands that in the age of short attention spans, grabbing eyeballs is key. Businesses shouldn’t be afraid to be bold, clear, and timely in their messaging. Whether it’s launching a campaign or addressing an issue, don’t whisper-make sure your audience hears you.

🤝 Build Community, Not Just Audience

It’s not just about views - it’s about loyalty. VDM’s fans defend him, promote him, and stick around. That’s community. Businesses should focus on creating value, fostering dialogue, and listening. Customers that feel seen become loyal brand advocates.

💼 Controversy? Handle with Strategy

While VDM thrives on controversy, not every brand should follow suit. Still, the lesson is this: when heat comes, don’t disappear-respond with clarity and confidence. Businesses need a playbook for crisis communication. Don’t be scared to stand your ground when values are questioned.